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To Sell or Not to Sell During Christmas

Property Investment Advice in Melbourne

To Sell or Not to Sell During Christmas

Christmas time is coming up, which means barbecues, presents, crackers and mistletoe. Is it also time to put your property on the market?


There are obviously reasons to suppose that the answer is a definite no. The major disadvantage of attempting to sell over the Christmas period is that many buyers will be away on holidays, and those that aren’t may well be enjoying a little end of year downtime rather than focusing on purchasing a property.

What counts as ‘the Christmas period’ in this equation can depend on the type of property you have to sell. If it is potentially a family home, think about the impact of the school holidays, which don’t begin until quite close to Christmas but continue for most of January. In such cases, selling in December might be OK, but January is likely best avoided.

For apartments and smaller properties, for which buyers are likely to be less beholden to the cycle of school holidays, choosing to sell in January could prove to be successful.


On the other hand, selling over Christmas can have its advantages. One of the major pros is that during summer your property will look its best, with manicured lawns, in bloom flowerbeds and plenty of natural sunshine. The warmer weather also encourages people to get out and hit the auction circuit – even if it’s only out of pure curiosity.

Another consideration is that, just as the Christmas period can see a reduced number of buyers, so too can there be fewer other properties for sale. So therefore, in a way, the smaller number of buyers and properties balance one another out. At the same time, this smaller overall market can help your property stand out from the crowd and hopefully hook that new owner.

Property Investing in Sydney

For specialist guidance on the best time of year to sell your property, contact Rass Global Investment.


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